Europe | Slime of the times

Estonians are protesting populism by wearing “pink slime”

An insult aimed at liberals has become a badge of pride

|TALLINN

ALL OVER Tallinn, people are sporting the same strange accessory: a pink blob the consistency of used chewing gum. It dangles from lapels in libraries, at foreign-policy conferences and in bars in Telliskivi, Bohemian quarter of the Estonian capital.

Estonians call it “pink slime”. This is not to be confused with the meat slurry used in cheap sausages. In Estonia, “pink slime” started as an insult aimed at liberalism. The Estonian Conservative People’s Party (EKRE), a nationalist outfit, opposes multiculturalism, immigration and gay marriage. Its leader, Mart Helme, says he does not believe in liberal democracy and thinks globalists in Brussels want to erase the identities of Estonia and other countries, turning them all into a uniform post-national mush. The party’s epithet for the ideology it detests is roosa ila, or “pink slime”—a reference to feminism and gay rights, and by extension the rest of the liberal worldview.

This article appeared in the Europe section of the print edition under the headline "Slime of the times"

Weapons of mass disruption

From the June 8th 2019 edition

Discover stories from this section and more in the list of contents

Explore the edition

More from Europe

“Our Europe can die”: Macron’s dire message to the continent

Institutions are not for ever, after all

Carbon emissions are dropping—fast—in Europe

Thanks to a price mechanism that actually works


Italy’s government is trying to influence the state-owned broadcaster

Giorgia Meloni’s supporters accuse RAI of left-wing bias